DD had a very persistent rash a while back and I kept using different creams trying to get rid of it. Finally I got sick of having to use flushable liners all the time as it seemed really rough to me and I wondered if that was causing the problem... when I gave up the flushable liners I also had to give up the hard core creams and just used a dab of baby oil... the rash went away in 3 days.
Turned out it was just a bit of dry skin and the creams were taking all the moisture out!
Also fleece or wool wraps work great for us when there is a bit of rash, they really let the air circulate!
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