elliebelly wrote:Miranda wrote:Can you imagine the glee as the marketing men at Pampers sat around the table and said 'We have this idea, if we change the nappy so it pulls up and down rather than sticks on, then we can tell the parents their baby is getting ready to potty train. What they won't realise is their baby will still think 'it's a nappy, it looks and feels like I've a nappy on so I'll wee in it anyway'. We can charge double for these pull up nappies - lets just call them pull ups, not nappies, if we advertise them enough people will think they're something special - and our profits will soar. Also the babies will stay in nappies for longer, so we'll do even better for sales'
My HV said the same, she said people may as well use normal nappies as most often these pull ups are being put on when the kid is lay down and are too difficult to pull up by the kid!
Its a marketing dream!
I do think we need more information about the chemicals in nappies, and health professionals need to be better informed about the benefits of cloth.
but I also think that to constantly blame large corporations for perceived evils such as chemicals in nappies etc is missing the point. The definition of marketing used by the Chartered Institute of Marketing is 'The management process responsible for identifying , anticipating and satisfying customer requirements profitably'
It's the "customer requirements" that are wrong. We have all seen babies out and about with saggy nappies down by their knees - unfortunately some parents just want to leave their children in nappies for as long as is physically possible, people are lazy. I always mention cloth to ppl when it comes up and most ppl don't want to know. Customers buy pull ups because they want to believe that there is an easy way to potty train your child that doesn't involve commitment and hard work on the part of the parent.
I completely believe that for the most part, as a society, we get what we deserve. And if people wish for a nappy solution that's so full of chemicals that you can leave your child in it all day, that's eventually what we will get.
There are plenty of ppl on this site and elsewhere who use cloth who have come to it through all manner of routes, what unites us all is that we were open minded and prepared to listen.
If you want to change this type of behaviour on the part of the corporations, you need to remove the consumer demand .