Hi again,
I have another project in the pipeline, looking at the impact of different types of persuasive appeals - for example, arguments that appeal to emotions (By using cloth we can ensure sure we leave our kids a more positive environmental legacy) versus rationality (Using cloth significantly reduces the amount of rubbish going to landfill). I was wondering if you might help me generate a huge long list! Any arguments at all most welcome - the final list will be pilot tested so that eventually we can come up with a group of items that we can confidently say are either emotional or rational).
Thanks so much for any suggestions!
LouFP
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