Not sure if you guys have heard about this? Are you going to do it?
Between 8-9pm on 29 March, millions of people around the world will take part in Earth Hour 2008 – a WWF initiative asking people to turn their lights off for one hour.
It started with a question: how could WWF inspire people to take action on climate change?
The answer was to ask the people of Sydney to turn off their lights for one hour – Earth Hour.
Last March, in Sydney, 2.2 million people and 2,100 businesses did exactly that as a demonstration of their support for global action against climate change. Their inspirational collective effort reduced the city's energy consumption by a whopping 10.2% during that hour – equivalent to taking 48,000 cars off the road.
This year, Earth Hour has gone global with WWF-UK urging people across the United Kingdom to join in with millions of others across the world.
To promote Earth Hour across the country, WWF-UK has joined forces with GCap Media, the UK's largest commercial radio company. Working with GCap's One Network – involving 42 stations reaching more than 5.5 million listeners – WWF has been able to tap into local communities to support Earth Hour.
Famous UK buildings – from Brighton Pier to Highgrove House to the Spinnaker Tower in Portsmouth – have joined iconic global landmarks such as the San Francisco Bay Bridge and The Sears Tower in Chicago by promising to switch off for Earth Hour.
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