I never really "tried" anything different. I was a photographer long before I was a Mum, and I never stopped taking pictures. There came a day where we were realizing we could use extra money and I was a SAHM so it just made sense to turn my life-long passion into a career. I was lucky enough to find business early on and get good recommendations. My biggest piece of advice is to put together a strong portfolio and then just really network the heck out of yourself. Obviously the whole social media thing is huge, but it didn't start to bring me in a lot of business until I had already established myself. I have to say early on having professional grade business cards was the best way to get my foot in the door. I made custom business cards with my pictures on them with all my contact info and I got a lot of call backs that way. In the end you'll have to figure out what works for you and your business, but that's my .02 and what worked out for me, HTH good luck!